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Wayne Hue SEO Consultant

I have been practicing and offering services for SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) - Web promotion - Marketing since 2003.

Search engines today have one goal and that is to list the most relevant and trusted web sites at the top of their search results pages, this is because more people demand better results from the Major Search Engines. You may of searched for something and found unrelated results and maybe the most obvious companies don't even appear in the results! Now the Major players have remarkably improved the way their Search Engines work.With Google and Yahoo heading in different directions. Did you know there are crawler-based search engines and human-powered directories. And I have developed techniques and practices to help you achieve results.

Web Promotion has many forms of disciplines to reach a goal that includes, programming, creating unique and useful content, directory submission and many other activities..

I have always argued that SE (Search Engine) knowledge is only relevant to what SE algorithms and guidelines currently use so what was acceptable 12 months ago is not necessarily the same as what you need to offer to a clients web site Today. I help clients achieve in most cases the goal of ranking high in major SE i.e. you may want a Top 10 position for certain key words/search terms relevant to your business. I guarantee that my work will be performed in a very helpful, practical and useful method in order for your site to achieve these goals. You can talk to me direct and I personally will perform the work requested. You will find if you use both solid and a ongoing proces.And follow my advice properly, your site can experience an increase in traffic and ROI Return Of Investment. My knowledge and experience will be invaluable.

Google states "Beware of SEO's that claim to guarantee rankings, or that claim a "special relationship" with Google, or that claim to have a "priority submit" to Google. There is no priority submit for Google."

I strongly believe that if you can offer a friendly,personal hands on service as apposed to what larger companies offer and approach each project as if it was your own web site then that is a winning combination. Word travels fast and people talk to each other if you do good or bad job. I often ask my clients for references to refer potential clients to see their web sites etc. However some companies want to keep this private as to not let competitors know they are using this powerful service.

As a SEO expert I have good skill sets in HTML and other scripts/programs commonly used by today's web sites. And even more important is a background and understanding in web design to smoothly coordinate with your web designer. In some cases I even advocate web owners to employ a separate web designer and a separate SEO expert so the client can receive impartial views. I concentrate on Web Promotion more so than web design. Ideally linking both parties to talks early on in the design process. Ensuring a Search Engine friendly web site. Finding a balance of what SE requires and what your visitors require.And most important how you want the web site to represent your business.

Choosing a SEO company or professional

To many times I see SEO companies offering guaranteed NO.1 positions and guaranteed NO.1 position maintenance on search engines. However realistically only 1 site can be No.1 and Search Engines change and so do site pages, with a continues SEO programme you have a very strong chance but not guarantees.

That doesn't mean if you don't get a No.1 position you cant still received significant traffic.More importantly like all types of advertising and marketing its better to target your select market and visitor as apposed to mass marketing.

I continually deal with finding the balance of business sense over just optimising to achieve results on search engines. Think about this also even being No. 1 on a search engine may not be enough. Example what if your page description doesn't attract your visitors attention or your web site doesn't provide what the visitor originally searched for.Can you learn from your visitor movements so you can improve your site. There is a need for other forms of web promotion such as SEM when sometimes its just to competitive to realistically get top 10 positions especially in short spaces of time or you may be wanting to promote new products,services for short life spans.