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SEO V SEM - Are they the same? Are they different?

Don't worry that's what most people wonder.

The most important thing to remember is that SEO and PPC are complementary strategies. There is no conflict between using the two techniques, and both will be more successful if used together as opposed to using just one or the other inisolation.

Search Engine Optimisation (SEO) and (SEM) Search Engine Marketing - such as Pay per Click (PPC) techniques are important, as they drive traffic to your website. What are SEO and PPC and how exactly do they help your business? Let’s take SEO first

Search Engine Optimization – is actually still a part of search engine marketing (SEM). However SEO is the act of optimizing a website for organic or natural search engine listing. Search engine optimization is by far the most cost-effective function in a search engine marketing campaign, yet still just one element. Generally, these activities include making changes to your web site to included targeted keyword phrases and increasing the quality and number of incoming links to your web site. When you conduct SEO, you are attempting to get your site listed in the BLUE area on the image – the unpaid or organic listings.

Pay-Per-Click (SEM) is best described as traditional advertising – you basically pay for sponsored listings for specific keyword phrases. . you only pay when someone actually clicks on your ad – hence the term "pay-per-click." When you make a 'keyword buy', your listings are shown in the RED area on the image. These are also known as the paid listings or sponsored links, but are referred to in the SEM industry as pay-per-click (PPC) ads.