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What is Search Engine Optimization? (SEO)

SEO is the act of making a Web sites rank higher in the Search Engine Results Pages (SERP) of search engines. Each major search engine (SE) has a unique way of determining the importance of any Web site.The procedure of Web site optimization ensures that a Web site has all of the necessary ranking criteria to appeal to the individual search engines needs.

There are many myths and misinformation regarding SEO. Search Engine Optimization is all about accurate optimization of pages in web sites,based on current Search Engine algorithms and practices but remembering this simple fact.If your site is informative, current and very useful to normal visitors you are already of to a good start. Then you need to allocate budget, time and effort just like any other part of your business.

SEO is simply not just adding random keywords or guessed keywords and then submitting to every possible directory or so called Search Engine"

Wayne's 10 SEO Tips

Tip 1: There are no Rank Guarantees. Search Engines alone control their indexing and ranking algorithm. People who try to trick Search Engines (Known as Black Hat SEO) WILL GET YOUR SITE BANNED FROM THE SEARCH ENGINE. The only way to improve your Search Engine Rankings is by following strict guide lines and current practices. If your Search Engine Optimizer tells or tries to sell you amazing "Top rankings on google in 10 days flat". Then you need to be suspicious. There are simply no quick fixes. Hard work is imperative especially for creating content on your web pages and the link campaigns. Its an evolving and continues process hence the name Optimization.

Tip 2: Invest in a Paid Search (Pay-Per-Click) Campaign.When you pay for traffic (visitors) that click on your advertisements that are being advertised on search engines, this is called pay-per-click PPC or search engine advertising. Paid search allows you to quickly increase search engine traffic by bidding for keywords that are related to the products or services that you promote and sell on your website. Paid search advertising is particularly beneficial to companies who are not yet well ranked on search engines through natural search.

Tip 3: Know your competition. Have a look at your competitions SERP Search Engine Rank Position and more important in the Search Engine's natural results ( compared to Sponsored Results).PPC results are not achieved the same as Organic/Natural results. How does your site do in the Search Engine Results and compared to your main competitor? chances are your competitor has been ranked longer, put more work and time in to their site for a higher Rank.Go ahead analyse your competition's keywords, links, keyword density and PR spread.Use common sense and use your own content and ideas.

Tip 4: Use Search Engine Friendly Web Design. A Search Engine and visitor friendly Web Designed site is the key to a winning combination. Your web site should be compelling enough for repeat visits by both search engines and MOST important potential customers. Make sure you have Search Engine friendly url's. You should also make sure that your web designer follows global coding standards like w3c

Tip 5: Select Keywords that bring you Traffic and select visitors. Keywords must be researched before targeting. It is important to know the number of searches for a keyword in the last month, last 6 months and last year. And the biggest mistake is people presuming and guessing what people search (most cases they are wrong) You should also find out the number of web pages that are targeting the same keyword - (competitor pages).I recommend targeting keywords with moderate competition and high number of search KEI Key Word Effectiveness and over time you will be able obtain higher rank for more competitive Keyword.

Tip 6: Write Great content - and update your content. Don't get over sighted with pleasing only Search Engines, even with a web site that is technically perfect for search engine robots, it will be of no use unless it contains interesting content to the reader. Great content brings repeat visitors and increases the chance of conversion and most important other Web sites will want to link to you based on your content. Become a Authority on the World Web.

Tip 7: Use correct Hyperlinks. Make all the content available and relevant. Ensuring your own pages link to relevant content and to relevant external web sites. People appreciate correct links especially when they have made the effort to follow your link they expect the correct content and of course this is crucial for Search Engines. Who wants shop for a "a Apple" when shopping for "Ipod".

Tip 8: Write relevant and original Meta content. Meta content is like business cards. Just as your business card tells who you are and what you do Meta content tells the Search Engines the relevance and context of a web page. Resist the temptation to include everything in the Meta content. The idea is to include only what is relevant to the page.

Tip 9: Acquire Relevant Links. One of the most important aspects of your web site for visitors and Search Engine Bots. Good links increase your web page's credibility on the World Wide Web and bad links make can affect this. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your web site to the relevant sections in relevant directories but an expert SEO practitioner is needed in this process.

Tip 10: Don't be afraid to use a SEO Consultant. If you have the time and energy you can do two things. Learn by your self which will involve many hours and combining all the skills sometimes years, learning from your own mistakes and learning from other peoples experience. However most businesses do not have the time to dedicate training of staff for online marketing as staff come and go. Go ahead get started now use a SEO expert and start making Money.